Section 1 – General Information
Solicitation #: |
RFP 2024-06-054 |
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Solicitation Type: |
Individual consultancy |
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Procurement Description: |
Request for Proposals (RFP) for an Individual Consultant to work as Communication Consultant for Rwanda Fertilize Company |
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Anticipated Period of Performance: |
July 1 to December 31, 2024 |
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Place of Performance: |
Kigali, Rwanda. |
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Contracting Party: |
From: Cultivating New Frontiers in Agriculture (CNFA) For: Individual Consultant Under: Feed the Future Rwanda Hinga Wunguke Activity 72069623CA00001 |
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Release Date: |
June 5, 2024 |
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Point of Contact for Questions and Offers: |
Name: Title: Email: |
Mr. Aaron Gatabazi Operations Manager, Feed the Future Rwanda Hinga Wunguke Activity |
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Questions: |
Instructions: Questions must be submitted in writing; phone calls will not be accepted. Only CNFA’s written answers will be considered official and carry weight in the solicitation and subsequent evaluation. Questions Deadline: June 11, 2024 Note: Verbal information received from CNFA, or any other entity should not be considered an official response to any questions. |
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Offers: |
Offer Deadline: June 17, 2024; 23:00 PM CAT |
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Via: |
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Instructions: Reference the Solicitation Number in any response to this solicitation. Offers received after the specified time and date will be considered late and considered only at CNFA’s discretion. Offerors must strictly follow the deadlines provided in this solicitation to be considered for award. |
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Offer Validity: |
Offers are valid only from individual expert consultants and must remain valid for 60 calendar days after the offer deadline. |
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Award: |
The award will be made to the offeror who is determined to be the best offeror per the evaluation criteria and methodology provided herein. CNFA will not issue an award to different offerors, entities, or third-parties other than the selected offeror(s) which submits an offer in response to this solicitation. CNFA anticipates awarding an individual consultant agreement to the selected offeror(s). |
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Terms and Conditions: |
The resultant award is subject to CNFA’s standard Terms and Conditions as stipulated in Section 6. |
Section 2 – Scope of Procurement
1. Introduction to Offerors: CNFA is an international agricultural development organization that specializes in the design and implementation of sustainable, enterprise-based agricultural initiatives. CNFA implements the Feed the Future Rwanda Hinga Wunguke Activity, a USAID-funded $28M five-year (January 2023-January 2028) initiative with the objective to increase incomes and improve nutritional outcomes by sustainably increasing agricultural productivity and strengthening domestic consumption of and markets for safe, nutritious food products (raw and processed).
The activity applies a market systems development (MSD) approach to strengthen private-sector engagement through co-investments and partnerships to improve agricultural productivity, markets, farmer incomes, and nutrition. Hinga Wunguke has four complementary Intermediate Results (IRs) referred to as activity components: 1) Sustainably Increase Agricultural Productivity; 2) Access to Finance for Farmers and Agribusinesses Increased, 3) Improve Producers’ Market and Nutrition Outcomes, and 4) Strengthen the Enabling Environment to Foster Market Driven Agriculture.
Hinga Wunguke (HW) is focusing its interventions in the USAID Feed the Future Zone of Influence (ZOI), namely: Bugesera, Burera, Gakenke, Gatsibo, Karongi, Kayonza, Ngoma, Nyabihu, Nyamagabe, Nyamasheke, Ngororero, Rubavu, and Rutsiro. The Activity works with public and private sector actors in rural, urban, and peri-urban areas across Rwanda relevant for a well-functioning system in selected agriculture value chains. HW is prioritizing value chains which have the greatest potential impact on increasing farmer incomes, MSME profitability and nutrition outcomes. Its current priority value chain includes Maize, Beans (HIB, French beans, dry & shelled beans), Soybean, Irish Potato, peas (dry & green), Sweet Potato (OFSP), Carrot, Tomato, Mango, Avocado, Peas, and Passion Fruit.
The purpose of this Solicitation is to identify an expert to support in the delivery of communication activities for Rwanda Fertilizer Company.
2.0 Scope of Work: Summary of communication deliverables:
2.1 Background and Rationale: CNFA’s partner organization, the Rwanda Fertilizer Company, (RFC) recently opened its fertilizer-blending facility in Bugesera and is now actively delivering blended fertilizers to stakeholders in the agricultural sector. To increase the pace of the rollout of these new blends, it seeks to recruit an experienced communication advisor to implement a formal multi-year marketing and communications strategy and associated deliverables that will allow RFC to establish a strong competitive position and to meet communication and marketing needs of commercial and smallholder farmers, its key market.
The Communication consultant will assist in the communication and marketing efforts of RFC, especially in the context of implementing its communications and marketing strategy for the increased brand awareness, distribution and market penetration of its blended fertilizers. Considering this ambitious project to bolster its market presence and outreach with its new fertilizer blends, this six-month assignment demands a delivering communication approach encompassing a broad range of activities, outputs, and qualifications.
2.2 Objectives: Hinga Wunguke’s support for RFC includes communication, marketing and creating brand awareness for its new fertilizer products. This collaboration will ensure that there is increased promotional and brand awareness and update in the use of blended fertilizer products in order to improve agricultural productivity.
Specific to the Hinga Wunguke support for RFC communication efforts includes the following elements:
To achieve these objectives and to support in the delivery of communication work for RFC, a consultant will be engaged over a 6-months term ( should be based at RFC and or CNFA and full presence during working hours or five days a week) to ensure completion of the tasks. The selected consultant should possess a deep-rooted understanding of communication, marketing and Rwanda's agricultural sector. The consultant also must be equipped with critical and strategic thinking capabilities, able to work independently while also excelling as a collaborative person ensuring the development and understanding of RFC’s vision.
2.3 Tasks.
The consultant’s tasks and responsibilities are structured to ensure the successful implementation of marketing and communication activities and outputs:
The following are the needed activities and outputs of the engagement:
2.4 Deliverables
The consultant will provide daily updates,weekly reports and monthly reports showing the progress of the assignment for the tasks highlighted above. (2.3).
The overall allocation of the work to be done by the consultant will be managed by the Hinga Wunguke Communications Director in close consultation with RFC.
Deliverable |
1. Weekly report: Maximum two-page document including activities implemented and progress made, and the following week’s planned activities in line with the scope of work. |
2. Monthly Report: comprehensive report including all activities implemented (cumulative of weekly reports), progress for ongoing activities and lessons learnt and action points |
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