Vacancy title:
Brand Manager

Jobs at:
Africa Improved Foods Rwanda

Deadline of this Job:
6th December 2018

Duty Station:
East Africa

Summary
Date Posted: 29th November 2018 , Base Salary: Not Disclosed , Employment Type: Full-Time

About the Company

JOB DETAILS:

Job title: Brand Manager

Department: Commercial

Location: Kenya or Uganda

Reports to: Commercial Director

Purpose of the job

AIF is looking for an experienced self-results-driven, enthusiastic and self-starter Brand manager who is passionate about uncovering consumer insights and delivering innovative marketing campaigns.

You will join a dynamic and fast-paced environment and you will be required to generate strategies that grow market share and brand's reputation, improve customer experience and drive growth.

Job Content:

The jobholder will be responsible for performing the following duties:

• Analyze how our brand(s) is positioned in the market and crystalize targeted consumers‘ insights
  
• Take brand ownership and provide the vision, mission, goals and strategies to match up to
  
• Translate brand strategies into brand plans, brand positioning and go-to-market strategies
  
• Lead creative development and create motivating stimulus to get targeted population to take action
  
• Establish performance specifications, cost and price parameters, market applications and sales estimates
  
• Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPls)
  
• Coach the team and get the best from everyone
  
• Monitor market trends, research consumer markets and competitors‘ activities to identify opportunities and key issues
  
• Oversee marketing and advertising activities to ensure consistency with product line strategy
  
• Monitor product distribution and consumer reactions
  
• Anticipate bottlenecks
  
• Brainstorm new and innovative growth strategies
  
• Align the company around the brand's direction, choices and tactics
  

Knowledge and educational level

Educational level

• Bachelor’s Degree in Marketing, Business, Management or any relevant field
  
• Discipline related knowledge and experience
  

Required level of professional experience

• A Minimum of 5 years‘ experience in Brand Management of FMCG Products in East Africa
  
• Proven working experience as brand manager or assistant brand manager
  
• Drive for results and leaderships skills
  
• Excellent understanding of the full marketing mix
  
• Highly creative with ability to think out of box
  
• Experience in identifying target audiences and devising campaigns that engage, inform and motivate