Summary
Date Posted: Tuesday, August 01 2023, Base Salary: Not Disclosed

JOB DETAILS:
1. Job Overview:
The Marketing & Communications Senior Officer will play a crucial role at BPN, spearheading the promotion of our company's services, building a strong brand presence, and ensuring effective communication with potential partners, SMEs, and other specific groups of BPN targeted audience.
In this role, the individual will be tasked with, among other things, creating and implementing innovative marketing strategies to showcase our services in the best possible light. Through strategic campaigns and initiatives, they will work to increase brand awareness and recognition, positioning our company as a leading force in the industry.

2. Key Responsibilities:
1. Marketing Strategy and Implementation (50%):
• Develop a comprehensive marketing strategy that aligns with BPN’s goals and target audience. This includes identifying target markets, conducting market research, and understanding the competition.
• Plan and execute digital marketing campaigns, including email marketing, social media, content marketing, SEO, and paid advertising.
• Develop compelling and informative content such as newsletter, articles, ecosystem reports and videos that showcase BPN Rwanda’s expertise and services.
• Continuously capture success stories of our entrepreneurs for fundraising purposes.
• Promote and report on BPN Rwanda milestones and activities such as BPN Rwanda goals and projects; new trainings; new hires, promotions, etc.
• Work closely with the Business Academy team and Programs team to align marketing efforts with business development goals and ensure that marketing materials support the sales process.
• Develop and implement organizational publicity strategies for BPN Rwanda’s events.
• Stay up-to-date with industry trends, competitor activities, and changes in the entrepreneurial landscape to inform marketing strategies and identify potential opportunities for the company.
2. Branding (30%):
• Develop and/or maintain BPN Rwanda brand identity.
• Ensure consistent branding across all marketing materials, communications, and platforms to reinforce BPN Rwanda’s image and value proposition.
• Develop and supports brand strategies
• Ensure BPN Rwanda online and offline brand presence according to brand guidelines;
• Generate BPN Rwanda content calendar;
• Arrange for photography and/or press coverage for special events.
3. Public Relations (10%):
• Establish and maintain relationships with media outlets, industry influencers, and relevant stakeholders to secure media coverage and increase BPN’s visibility.
• Handle press releases and media inquiries as necessary.
• Develop and implement effective communication strategies to engage with current entrepreneurs and partners, keeping them informed about new services, updates, and industry trends. Maintain strong partners relationships to encourage repeat business and referrals.
• Work with external communication and public relations agencies where needed.
• Organize press conferences and manages external and internal communications when required.
• Creates and manages a PR plan, including budgets, timelines, etc.
• Analyzes all media coverage of BPN Rwanda and drafts appropriate responses.
4. Data analysis, reporting and others (10%):
• Utilize data and analytics tools to track the effectiveness of marketing efforts, generate regular reports, and present key performance indicators to the management team. Use insights to adjust strategies and optimize marketing initiatives.
• Assist in efficiently managing the marketing budget, allocating resources effectively across various marketing channels and initiatives
• Trains internal staff and works with other areas to ensure that contents are accurate, on time and according to the brand guidelines;
• Performs other related duties as assigned.
3. Skills, Qualifications and Experience

Education
• Bachelor’s degree in Marketing, Communication or any other related field.

Experience
• At least 5 years related experience in marketing, publication, communications or any other related fields.
• Proven experience in digital marketing.

Attitude and values
At BPN we expect every employee to proactively practice, nurture and strengthen the following key aspects of his or her working attitude:
• Have a learning attitude and be the driver of your own development process
• Be an active listener
• Be an entrepreneur centric
• Strive to perform and deliver beyond strict job content with a high ownership

Key competencies:
• Excellent verbal and written communication skills in English (Fluency in Kinyarwanda is an added advantage).
• Excellent organizational skills and attention to detail.
• Creative mind with a strong sense for esthetics
• Excellent content creation and copywriting skills
• Collaboration and relationship management
• Digital oriented skills
• Extremely proficient with Microsoft Office Suite and publishing software.
• Strong understanding of the entrepreneurial ecosystem
• Ability to plan and organize events, monitoring time-schedules.
• Great networking aptitude

Work Hours: 8

Experience in Months: 60

Level of Education: Bachelor Degree

Job application procedure
• Application link: https://lnkd.in/g6t2Szf 
• Deadline: 31st August 2023
Please note that due to high demand; only shortlisted candidates will be contacted.

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