Rebranding Agencies Bid

(Request for Proposal/Agency Brief)

1. Client : Sanlam Rwanda
2. Job/Project: Hiring Agencies to conduct a Rebranding process. This process will be conducted by agencies divided into following lot:

LOT: PR AGENCY

3. Job Description: Reposition Sanlam Rwanda on the Rwandan market.
4. Background / Overview: Sanlam Rwanda is the leading diversified Pan African non – banking financial services group listed on the Johannesburg and Namibian Stock Exchanges. Sanlam was established in 1918 as a life insurance company. Today, the Group has a business presence in 33 countries in Africa, as well as in Australia, India, Lebanon, Malaysia, the UK and the USA.

Since 2014, we partnered with SORAS, Société Régionale d’Assurance in Rwanda, whose values were aligned to our own – innovation, integrity and leadership being just some of them.

Since our partnership began, we have enjoyed a mutually beneficial partnership with SORAS and it has been a significant of the Sanlam Rwanda growth story.

In 2019 SORAS has been rebranded to Sanlam Rwanda, an exercise which allowed our business in Rwanda to adopt the Sanlam brand which offers a compelling proposition that brings our customers, shareholders, and stakeholders a proven track record of knowledge and expertise from a multinational financial services group of more than 100 years.

With extensive experience in the financial business, our objective is to provide high-quality products and services to our clients while ensuring profitable and long-term growth. In order to provide customer-centric and innovative services to all of our clients, Sanlam values ethics, professionalism, and teamwork.

LOT: PR AGENCY

PR Agency job profile

A Public relations Agency plans and develops PR strategies for brands or organizations. As part of this, they will identify target audiences, then develop and share information that’s tailored to audience preferences.

PR Agency job description

Sanlam Rwanda is looking for a public relations firm that understands how to maintain a company's or organization's excellent public image and effectively perform a rebranding related communication activities.

PR Agency duties and responsibilities

• Planning publicity strategies and campaigns.
• Writing and producing presentations, articles, press releases and social media posts.
• Designing or project managing the production of visual communications and digital content.
• Dealing with enquiries from the public, the press, and related organizations.
• Organizing and attending promotional events such as press conferences, open days and visits.
• Speaking publicly at interviews, press conferences and presentations.
• Providing the public with information about new promotional opportunities and PR campaigns’ progress.
• Analyzing media coverage.
• Commissioning or undertaking relevant market research and data analysis.
• Coordinating and analyzing the success of the Media coverage.
• Keeping records of progress and timetables and keeping the public up to date with real information.

PR Agency Competences

• Having an analytical skills and attention to details.
• An understanding of trends and ability to respond to our wishes.
• Creativity and an ability to produce innovative and original ideas.
• Having a wide experience and understanding of the market.
• Time and project management skills.
• An ability to think strategically and produce a comprehensive Report.

5. Application process: 

• The applicants should submit a folder containing the following: 
• Company profile and background document explaining how its scope of work is relevant to the rebranding work assignment.
• Proof of the company’s registration under the Rwanda Development Board.
• Up-to-date tax clearance certificate.
• A technical proposal with a proper methodology on how to undertake this assignment, along with a high-level working plan timeline.
• Good completion (at least two) that prove strong technical skills.
• Your financial proposal shall be provided in local currency (Rwandan francs), including applicable taxes, with a validity of 60 days from the date of submission.
• Contact details of three references. 
• Having at least 5 years of experience as one of the aforementioned agencies or similar roles.

6. Evaluation criteria:

The following criteria will be used to evaluate the proposals submitted:

• Clarity and feasibility of the proposed service.
• Demonstrated experience and expertise in conducting the service proposed or Similar role.
• Reasonableness of the financial proposal.
• Ability to deliver quality outputs within the given timeline.

7. Feedback (Key Dates):

Bid announcement date: 21^st  December 2023.

Bid submission format & Date:

Applications should be submitted in two hardcopies (Original & Copy) at our office (KN3 av, No 19, Kigali) with the subject SANLAMALLIANZ REBRANDING TENDER by specifying the Lot chosen no later than 05/01/2024 at 5:00 PM. 

Should you need more information and/or clarification, reach out to us on patrick.muneza@rw.sanlam.com  or call us on 0727601374.