Summary
Date Posted: Friday, October 06 2023, Base Salary: Not Disclosed

JOB DETAILS:
Purpose
• The Communication Manager at BRAC Rwanda will oversee all internal and external communications of the company. The incumbent will support marketing and communication objectives of BRAC Rwanda Microfinance Company PLC (BRMCP) and demonstrate a collaborative approach in developing communications strategies and materials to achieve our mission. The individual will be responsible for leadership communications, planning and organizing campaigns and events, social media visibility, product marketing and ultimately positioning BRMCP as a leading mission-driven financial institution in Rwanda.

Major Duties and Responsibilities:
Communications and marketing for BRMCP (70%)
• Ensure the development and implementation of a flexible and result oriented communications strategy for both internal and external communications.
• Generate ideas and create content for social media/digital channels. Develop content that is easily understandable and readers can connect with. Write and edit programme participant/client stories, scripts for videos, blogs, case studies, factsheets, capacity statements, and annual reports. Maintain an editorial calendar and oversee the monthly and yearly content production process. Produce quarterly factsheets.
• Regularly monitor the BRMCP’s web page and sections to identify information that needs to be updated, and collaborate with the BI Microfinance Communications team for keeping the website up to date.
• Provide communications support during emergency situations and crises.
• Conceive media strategies and plan/implement those strategies to enhance the positioning of BRMCP within the local media
• Conceptualize and organize special events for BRMCP to support its advocacy initiatives with a view to reaching core audiences such government ministries, regulators, partner and peer organizations, donors and investors
• Provide creative planning and execution support to develop social and behavior change materials in coordination with internal and external design teams, product, impact and social performance experts and various functional leads of BRAC International Microfinance.
• Support internal communication by closely working with cross-functional departments and executing campaigns to boost employee morale, loyalty and a values driven culture.
• Identify media and campaign opportunities and work collaboratively with the wider BRAC International communications team to improve overall outreach and visibility efforts. Ensure brand consistency, boost media engagement through effective PR, and organize campaigns to enhance visibility of the OneBRAC brand.

Programme support (20%)
• Support to develop presentations, speeches, talking points for the CEO and coordinate relevant opportunities for speaking engagements.
• Coordinate relevant programmatic and strategic communication at branch, area and country office level as and when necessary.
• Ensure BRAC Branding Policy, Communication Policy, BRAC Style Guide are consistent in communication materials including the use of logo, font, letterheads, email signatures and be the first point of contact for all staff regarding brand consistency.
• Conduct trainings on brand and communications policy for staff
• Support knowledge management, SPM, product, HR and other cross cutting functions to organize campaigns and ensure agreed messages and brand guidelines are maintained in reports, presentations and external communications.
• Coordinate field visits by various BRAC stakeholders

Safeguarding Responsibilities:
• Ensure the safety of team members from any harm, abuse, neglect, harassment and exploitation to achieve the programme’s goals on safeguarding implementation. Act as a key source of support, guidance and expertise on safeguarding for establishing a safe working environment.
• Practice, promote and endorse the issues of safeguarding policy among team members and ensure the implementation of safeguarding standards in every course of action.

Key performance indicators (KPIs)
• High-quality communication strategy developed
• Social media visibility ensured and high-quality foundational materials developed
• High-quality op-eds/blogs/articles published
• Impactful campaigns and events (internal and external) planned and implemented
• Cross-collaboration support provided

Knowledge, Skills & Competencies:
• Ability to develop and maintain effective working relationships with multiple internal and external stakeholders.
• Ability to think clearly, respond effectively, multi task and set priorities among numerous projects
• Strategic and creative thinking with experience of working on diverse communication strategies and all forms of media
• Outstanding verbal and written communication skills and the ability to communicate clearly with a range of people from diverse backgrounds and cultures
• Experience in measuring the impact of communications products and modifying strategies in light of the results
• Ability to develop creative ideas and turn them into reality
• Willingness and ability to travel within the country and spend days in the field.
• Proven planning and organizing skills;

Specific educational qualification
• Degree • Concentration / Major
• Bachelor’s degree preferably in marketing, Journalism, communication or media relations • Communication, Journalism, Marketing

Experience (Including sector/industry):
• Minimum 4 years of professional experience in communications, public relations and media production
• Representing the organization to the public and media.

Work Hours: 8

Experience in Months: 48

Level of Education: Bachelor Degree

Job application procedure
• If you feel you are the right match for the above-mentioned positions, please follow the application instructions accordingly
• Candidates need to send a signed Cover letter in PDF format indicating the title of the position applied for, updated CV mentioning educational and professional qualifications, years of experience, and notarized scan copies of academic qualifications. All those documents should be sent through email: recruitment.rwanda@brac.net  ,  Application deadline is 18th October 2023
• Please note that only short-listed candidates will be called for written test and interview.

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