AWARENESS COMPAINGS ON AFLATOXINS 

Consultancy  

Location: Rwanda  

ABOUT SIGHT AND LIFE 

Sight and Lifeis a charitable foundation established in Switzerland. With 74% of its staff living and working in LMICs across Africa and Asia, it currently has active projects in 13 LMICs with the aim to fill the nutrition gap for vulnerable populations. Sight and Life’s strategy is to translate evidence-backed nutrition innovations into social business models, empowering local communities to provide local solutions for local problems. We co-create innovations and empower individuals and organizations to deliver smart solutions by:

• Translating nutrition science into evidence-based solutions so that programs, policies, and participants are informed and effective.
• Developing viable business models, transferring the knowledge of how to deliver the solutions we propose in a locally led, sustainable way.
• Building strategic partnershipsto scale solutions and reach high levels of coverage.

We have rich experience in many low-and-middle-income countries, covering the complete nutrition value chain, supported by our global network in businesses, governments, NGOs, United Nations agencies, and academia.

We are seeking a Marketing consulting firm based in Rwanda to work with SAL team in Rwanda to Conduct an awareness campaign on aflatoxins in selected 5 districts in Rwanda. 

1. BACKGROUND 

Aflatoxins are toxic compounds produced by certain molds, which can contaminate food and pose serious health risks to humans and animals. 

Consumption of aflatoxins contaminated food can cause stunting in children, reduce their physical and intellectual development and has been linked to liver cancers in adults. Since its discovery in the early 1960’s, the fungi that infect many crops like maize, groundnuts, wheat amongst others with its deadly toxins have not been solved by scientists and more work needs to be done to keep aflatoxin out of the food supply chain. 

There is a critical need to raise awareness about the dangers of aflatoxin contamination, methods for prevention, and the importance of safe food handling practices.

This campaign aims to educate the public, farmers, and food industry stakeholders about aflatoxins to reduce their impact on public health and the economy. 

Sight and Life Rwanda in partnership with the Rwanda FDA aims to establish the status of aflatoxin prevalence along the maize value chain and put in place innovative solutions such as drying and scaled up testing of moisture and aflatoxins to help mitigate the effects of aflatoxins. 

2. SCOPE OF WORK 

Sight and Life Rwanda will hire a consulting firm to carry out awareness campaigns on aflatoxins in five selected districts (Nyagatare, Kirehe, Gisagara, Gatsibo, and Rulindo).Utilizing the manual developed by SAL, the consulting firm will implement a behavior change communication campaign, which will include dissemination of key messages and and engaging interactions with farmers about the dangers of aflatoxins, prevention methods, and best practices during the pre- and post-harvest stages in the maize value chain in Rwanda.

The target audience for the videos will include: 

• Farmers
• Processors (Human food and Animal feed)
• Aggregators/ cooperatives

3. TASKS

Based on the existing manuals, infographics and key reports developed by Sight and Life, the consulting firm shall have the following tasks: 

• Develop key content and messages and translate them into Kinyarwanda for clear communication to the public.
• Print 100 infographics for distribution to cooperatives.
• Conduct awareness campaigns in a town hall engagement setting in five districts at public locations such as markets, schools, and public meetings.

4. DELIVERABLES

The marketing firm is expected to deliver the following: 

• Share communication messaging materials.
• Pre-test communication material with the target audience.
• Conduct educational sessions with the target audience groups, introducing them to the key messages and materials.
• Comprehensive final report evaluating the campaign's impact.

5. TIMELINE FOR THE CONSULTANCY

The service shall be undertaken within 2 Months. 

6. REQUIRED QUALIFICATIONS AND EXPERIENCE

The consulting firm shall have the following profile: 

• Having at least 5 years’ experience in awareness campaign activities and has done related works in agriculture/ food systems and food security or public health
• Have a proven track record in community engagement.
• Having established track record in similar work in the public or private sector.
• Be prepared to travel outside Kigali.
• Have a team that can teach in Kinyarwanda

7. REPORTING

The marketing consulting firm shall report directly to the project Team at Sight and Life Rwanda. 

8. SUBMISSION OF EXPRESSION OF INTEREST

Expressions of interest (technical and financial proposals) shall be in English and must be delivered electronically to the following email addresses: SAL_Rwanda@sightandlife.org not later than 29^th July 2024 at 17h:00 Kigali time. 

Note that only shortlisted firm will be contacted. 

For more inquiries, please call 0788380191 during working hours from Monday to Friday between 8 am and 5 pm.