Summary
Date Posted: Wednesday, May 04, 2022 , Base Salary: Not Disclosed

JOB DETAILS:
Marketing & Public Relations Director
Job Description
Position Summary
The Marketing and Public Relations Director is responsible for designing and implementing a marketing and public relations plan that aligns with the school's mission to achieve the school’s enrolment goals. He/she works in close collaboration with the Director of Admissions, as well as all school leaders, to monitor and shape the school brand.

Responsibilities
• Effectively market the school and its programs to current and prospective families by telling the school’s story through shareable content on social media
• Serve as the custodian of the GHA brand by guiding communications to assist departments and divisions in setting up templates and formats for new initiatives, and programs so that the ‘look and feel’ represents GHA.
• Develop and execute short- and long-term marketing plans, including, but not limited to, digital marketing, public relations, special events, advertising and other promotional strategies that support GHA
• Establish and foster relationships with Kigali businesses and corporations
• Work collaboratively with the Admissions staff
• Lead the school’s community outreach events and collaborate with other departments
• Source and analyze customer research, current market conditions and competitor information
• Plan, write, edit and seek out diverse content to share across all marketing channels
• Communicate with a variety of constituents on both campuses to support school initiatives and events; coordinate volunteer efforts where and when appropriate
• Develop and lead the Marketing and Public Relations team to maximize team performance
• Collaborate with the Human Resources Office to select and hire marketing personnel
• Other duties as assigned

Requirements
• Bachelor’s Degree in Marketing and/or Communications or equivalent
• Successful prior experience in an international/independent school and/or fast-changing cross-cultural environment in marketing or a related administrative leadership role
• Strong interpersonal skills and the ability to work effectively with a wide range of constituencies in a diverse community
• Excellent oral and written communication skills
• Ability to supervise, motivate and manage staff to set and achieve goals while acting as a professional mentor
• Strong analytical, problem solving, time management and organizational skills
• Willingness to work irregular hours and on weekends, when required
• Fluency in English
• Kinyarwanda and French language skills would be an asset

Job Experience: No Requirements

Work Hours: 8

Level of Education: Bachelor Degree

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