Summary
Date Posted: Wednesday, July 28, 2021 , Base Salary: Not Disclosed

JOB DETAILS:
The Rwanda Chamber of Tourism is one of the 10 professional chambers that currently exist under the umbrella of the Private Sector Federation (PSF), which is dedicated to promoting and representing the interests of the Rwandan business community.
Terms of reference to hire a firm to provide digital marketing services to the Rwanda Chamber of Tourism/ Kivu Belt Destination Management Unit.

A. Background and Context.
The Rwanda Chamber of Tourism is one of the 10 professional chambers that currently exist under the umbrella of the Private Sector Federation (PSF), which is dedicated to promoting and representing the interests of the Rwandan business community.
Following the establishment of the PSF in December 1999, the Rwanda Chamber of Tourism was established in 2006, with a mandate of enhancing business opportunities through effective lobbying and advocacy for the tourism and hospitality industry in Rwanda.
The Chamber of Tourism now boasts major players in the industry including SIX associations namely: i) Rwanda Hospitality Association (RHA), ii) Rwanda Tours and Travel Association (RTTA), iii) Rwanda Safari Guides Association (RSGA), iv) Rwanda Hospitality and Tourism Educators Association (RHTEA), v) Rwanda Association of Travel Agencies (RATA), vi) Rwanda Community Tourism Association ( RCTA) and one Destination Management Unit Kivu Belt (DMU).

B. Rationale of the assignment
1) Description of assignment:
The Rwanda Chamber of Tourism in partnership with GIZ Eco-Emploi established a Destination Management Unit in the Kivu Belt area. The source of this idea lies in the Rwanda Sustainable Tourism Master Plan, which proposed the establishment and promotion of several tourism destination areas, beyond gorillas. The areas Rubavu, Karongi and Nyungwe are interconnected by one particular attraction: Lake Kivu. That is why, the three are being combined within the framework of one common tourism organization: The Destination Management Unit Kivu Belt. The responsibility of the DMU is to coordinate all tourism actors and activities in the area. The DMU is responsible for the coordination of all tourism actors and activities in the area including tourism product development, destination marketing and capacity development. Linked to the activities of the DMU is the digitalization of the Kivu Belt including the creation of a website and social media channels on Twitter, Facebook and Instagram representing all the actors of the Destination Kivu Belt? In order to reach more visitors through the social media channels and webpage, a professional social media management is necessary.

2) Purpose and scope of the assignment:
The general objective of the assignment is to manage the digital marketing accounts of the Chamber of tourism and to supply necessary online services to the Kivu Belt Destination Management Unit related to online marketing.

The assignment includes:
• Creation of written content/ads for the Rwanda Chamber of Tourism social media channels: Facebook (Posts), Twitter (Displays), Google (Search & Display), Instagram (Posts).
• Posting the approved content throughout all channels for the Rwanda Chamber of Tourism and Association channels. (Social media platforms) on a regular basis Cover the costs for Online Media for the ads throughout all the channels mentioned above. Quick responses on social media content from members that have been engaged.
• Regularly update the platforms of the activities being implemented by Rwanda Chamber of Tourism and its members associations.
• Share all content on Rwanda Chamber of Tourism and its association websites as well as managing and updating these websites.
• Occasionally write press documents considering the event that is taking place Will be responsible to take photographs and create content for the event, Pre and Post.
• Creation of content and distribution of monthly newsletters for the Rwanda Chamber of Tourism
• Regular reporting of statistics of engagement, ROI of ads and reach of social media campaigns and be able totrack which groups like our content.
• Supply a separate bank account with a linked credit card to the Kivu Belt Destination Management Unit for purchase of online services related to marketing and online media ads.

*The topics of the posts and newsletter are to be agreed on with the Rwanda Chamber of Tourism.

C. Deliverables:
• Create posts/ads on a weekly basis for Facebook, twitter, google and Instagram with fitting photos (to be provided by Chamber of Tourism).
• Coordinate and cross check content with the Chamber of Tourism Cover all expenses related to online boosting, promotion of content and ads.
• Enable RCOT members to be visible on google maps and facilitate them to verify their locations in Google Business.
• Create and distribute 1 monthly newsletter for the Chamber of Tourism.
• Supply a separate bank account with a linked credit card to the Kivu Belt Destination Management Unit for the purchase of online marketing services and online media ads.
Invoice and transfer a larger amount to a separate bank account with a linked credit card for the purchase of online marketing services and online media ads by the Kivu Belt Destination Management Unit until the end of the contract term.

D. Reporting and cooperation:
• The consultant will report to the Rwanda Chamber of Tourism, to the Director of Operations and the implementation of the assignment will be jointly monitored by the DMU-team and secretariat of the Rwanda Chamber of Tourism.
• Share a weekly report of the engagement on the social media accounts, the readership of the monthly newsletter among members and a monthly report.
• The Consultant will supply regular statements on the status of the DMU account to the DMU team at agreed intervals and on request.
• Steps and activities of the assignment will be decided together with the Rwanda Chamber of Tourism & Kivu Belt DMU.

E. Contract period: One year renewable upon availability of the funds.

F. Qualification
For the assignment, the following characteristics and competencies are essential:
The Consulting Company / consultant(s) should have who have;
• At least 5 years of provable work experience in the field of communication, journalism, Content development and/or Digital marketing.
• Excellent English skills (especially written).
• Excellent digital marketing skills.
• Excellent provable experience (name reference projects) in content creation for webpages and/or social media.
• Excellent skills in social media management/advertising, google advertising and email marketing.
• Knowledge about the structure of Rwanda Chamber of Tourism, its member association and the Destination Kivu Belt.
• Knowledge of the Kivu Belt area.
• Excellent time management, and organizational skills.
• Organize and prioritize work to meet deadlines.

Education Requirement: No Requirements

Work Hours: 8

Experience in Months: 60

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Job application procedure
Please submit your complete offer including both the technical and financial proposals.
Technical Proposal: A Technical Proposal should have a brief description of why you’re Consulting Firm or you as a consultant would be considered as the most suitable for the assignment, relevant expertise, and a detailed, clear methodology, on how your approach to complete the assignment will be. The Technical Proposal should also contain the’ resumes of the experts proposed and each CV must not exceed four pages.
Financial Proposal: The Financial proposal indicates all-inclusive the total budget supported by a breakdown of all costs. The cost must be in RWF all taxes included.
The proposals should be strictly online submitted to the following email address: info@rwandachamberoftourism.org
For any clarification, please contact the Administration department on 0788304524.
The deadline for submissions is set on 6th August 2021 at 5:00pm.

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