Digital Marketing Specialist
2025-04-24T16:40:53+00:00
Rwanda Convention Bureau (RCB)
https://cdn.greatrwandajobs.com/jsjobsdata/data/employer/comp_1799/logo/Rwanda%20convention%20centre.jpg
https://www.rcb.rw/
FULL_TIME
kigali
Kigali
00000
Rwanda
Nonprofit, and NGO
Advertising & Marketing
2025-05-09T17:00:00+00:00
Rwanda
8
Destination Marketing Department
- Contribute to and implement RCB’s digital marketing strategy.
- Create editorial content for web and social media use (audio-visual, infographics, etc).
- Prepare social media packs for flagship events, initiatives, and campaigns.
- Monitor and analyze web and social media engagements
- Deliver creative and innovative ideas and solutions for print, web, video, and electronic distribution.
- Work with the Communications and Marketing teams to design and layout publications, reports, and other RCB products/materials.
- Layout information and communication materials for printing (reports, banners, posters, booklets, bulletins, flyers, and stationery, to mention a few.
- Design and produce materials for digital distribution (mailing list, web banners, gifs…)
- Lead the development and promotion of immersive virtual reality (VR) content and 360° digital tours to showcase Rwanda’s MICE infrastructure and experiences, enhancing global visibility and engagement.
- Utilize advanced analytics and AI-based insights to develop, track and report on the effectiveness of digital campaigns, recommending improvements to increase traffic, engagement, and lead conversion for Rwanda’s MICE offerings.
Qualification
- Bachelor's degree in digital marketing, IT, communications, graphic design, or a related field.
- Minimum of 3 years of experience in digital marketing, preferably in the tourism or hospitality industry.
- Excellent knowledge and understanding of digital marketing techniques, including SEO, SEM, PPC, social media marketing, email marketing, and content marketing.
- Proficient in content creation and editing tools, such as Adobe Creative Suite, Canva, and Hootsuite
- Knowledge in AI and VR technologies, including experience with AI-driven marketing tools and VR content creation platforms (e.g., Unity, Unreal Engine, 360° video editing)
- Proven experience in developing and implementing successful digital marketing campaigns.
- Familiarity with website analytics tools such as Google Analytics.
- Excellent communication skills, including the ability to write engaging and effective copy for online audiences.
- Knowledge of the latest digital marketing trends and technologies.
- Experience working with social media influencers and managing social media accounts.
- Strong analytical and problem-solving skills to monitor and analyze web and social media impressions and engagements.
- Strong attention to detail and excellent organizational skills.
- Excellent design skills.
Destination Marketing Department Contribute to and implement RCB’s digital marketing strategy. Create editorial content for web and social media use (audio-visual, infographics, etc). Prepare social media packs for flagship events, initiatives, and campaigns. Monitor and analyze web and social media engagements Deliver creative and innovative ideas and solutions for print, web, video, and electronic distribution. Work with the Communications and Marketing teams to design and layout publications, reports, and other RCB products/materials. Layout information and communication materials for printing (reports, banners, posters, booklets, bulletins, flyers, and stationery, to mention a few. Design and produce materials for digital distribution (mailing list, web banners, gifs…)
Proficient in content creation and editing tools, such as Adobe Creative Suite, Canva, and Hootsuite Knowledge in AI and VR technologies, including experience with AI-driven marketing tools and VR content creation platforms (e.g., Unity, Unreal Engine, 360° video editing) Proven experience in developing and implementing successful digital marketing campaigns. Familiarity with website analytics tools such as Google Analytics. Excellent communication skills, including the ability to write engaging and effective copy for online audiences. Knowledge of the latest digital marketing trends and technologies. Experience working with social media influencers and managing social media accounts. Strong analytical and problem-solving skills to monitor and analyze web and social media impressions and engagements. Strong attention to detail and excellent organizational skills. Excellent design skills.
Qualification Bachelor's degree in digital marketing, IT, communications, graphic design, or a related field. Minimum of 3 years of experience in digital marketing, preferably in the tourism or hospitality industry. Excellent knowledge and understanding of digital marketing techniques, including SEO, SEM, PPC, social media marketing, email marketing, and content marketing.
JOB-680a6995a9831
Vacancy title:
Digital Marketing Specialist
[Type: FULL_TIME, Industry: Nonprofit, and NGO, Category: Advertising & Marketing]
Jobs at:
Rwanda Convention Bureau (RCB)
Deadline of this Job:
Friday, May 9 2025
Duty Station:
kigali | Kigali | Rwanda
Summary
Date Posted: Thursday, April 24 2025, Base Salary: Not Disclosed
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Learn more about Rwanda Convention Bureau (RCB)
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JOB DETAILS:
Destination Marketing Department
- Contribute to and implement RCB’s digital marketing strategy.
- Create editorial content for web and social media use (audio-visual, infographics, etc).
- Prepare social media packs for flagship events, initiatives, and campaigns.
- Monitor and analyze web and social media engagements
- Deliver creative and innovative ideas and solutions for print, web, video, and electronic distribution.
- Work with the Communications and Marketing teams to design and layout publications, reports, and other RCB products/materials.
- Layout information and communication materials for printing (reports, banners, posters, booklets, bulletins, flyers, and stationery, to mention a few.
- Design and produce materials for digital distribution (mailing list, web banners, gifs…)
- Lead the development and promotion of immersive virtual reality (VR) content and 360° digital tours to showcase Rwanda’s MICE infrastructure and experiences, enhancing global visibility and engagement.
- Utilize advanced analytics and AI-based insights to develop, track and report on the effectiveness of digital campaigns, recommending improvements to increase traffic, engagement, and lead conversion for Rwanda’s MICE offerings.
Qualification
- Bachelor's degree in digital marketing, IT, communications, graphic design, or a related field.
- Minimum of 3 years of experience in digital marketing, preferably in the tourism or hospitality industry.
- Excellent knowledge and understanding of digital marketing techniques, including SEO, SEM, PPC, social media marketing, email marketing, and content marketing.
- Proficient in content creation and editing tools, such as Adobe Creative Suite, Canva, and Hootsuite
- Knowledge in AI and VR technologies, including experience with AI-driven marketing tools and VR content creation platforms (e.g., Unity, Unreal Engine, 360° video editing)
- Proven experience in developing and implementing successful digital marketing campaigns.
- Familiarity with website analytics tools such as Google Analytics.
- Excellent communication skills, including the ability to write engaging and effective copy for online audiences.
- Knowledge of the latest digital marketing trends and technologies.
- Experience working with social media influencers and managing social media accounts.
- Strong analytical and problem-solving skills to monitor and analyze web and social media impressions and engagements.
- Strong attention to detail and excellent organizational skills.
- Excellent design skills.
Work Hours: 8
Experience in Months: 36
Level of Education: bachelor degree
Job application procedure
Interested and qualified candidates are encouraged to apply following the link provided below and submitting an updated CV in PDF format.
https://qsourcing.zohorecruit.com/jobs/Careers/735362000004240566/QSSR-RCB-Digital-Marketing-Specialist?source=CareerSite
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